Friday, January 31, 2014

#UMK 2014: MIKKO POHJOLA RULES THE SPOTIFY, AND UMK MAKES IT BIG ABROAD

UMK 2014 final takes place tomorrow and Ilta-Sanomat has gathered together the data from Spotify. It shows Mikko Pohjola is by far the most listened song song from UMK 2014 with over 30% of all listenings. Also his video on Youtube has been watched over 50.000 times already. He surely has a domestic hit in his hand, and who knows wins the whole thing?! He's also leading in my poll here on the right side where you can still vote... ->
Meanwhile YLE has noticed #UMK14 has become a success also abroad in social medias. Thousends of foreigners are following, tweeting, commenting, watching online. YLE wants to thank the artists themselves that who have been more active than ever in social medias. Martin Hart sums it up nicely in his tweet
In viewing figures on TV UMK is still struggling. The semifinal was the first show that made it to YLE2's weekly Top-20 at number 14 with 248.000 viewers or 44%.
But back to the Spotify. Softengine follows Mikko Pohjola but only half of the listeners followed closely by Hukka ja Mama. MadCraft and Hanna Sky who are very active in social medias aren't doing so well here and fan favorite Clarissa feat. Josh seem not to interest the general listening crowds....

Mikko Pohjola 30,1%
Softengine  15,1%
Hukka ja Mama  14,2%
Lauri Mikkola  10,1%
MadCraft  9,5%
Clarissa feat. Josh 8,8
MIAU  7,1
Hanna Sky  5,2

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