At first glance United by music might be the most unoriginal and banal slogan ever but think about it: It may just be the most genial ever! After all, it's all what this Eurovision is all about: united by music. Hundreds of millions Europeans and beyond united infront of the tv screen watching a live show. More united than that there's nothing! Of course there's then the offical back story about Ukraine, United Kingdom and Liverpool uniting by music and all that. The ECG or electrocardiogram of a pusling heart recalls the Euroviison heart symbol, and the colors are of course those of Ukraine with some UK thrown in. Very simple and colorful and after initial Meh that lasted about 7 seconds I absolutely like it now! Well done!