The media keeps wondering why Norma John an Blackbird failed to qualify for the Eurovision song contest 2017 final. Here and there pops up the idea that YLE should just drop UMK2018 (that is already in the planning with the first submission phase long gone), save the money and get Saara Aalto to do a X Factor UK like staging extravacanza for next year. Luckily no one's taking it with Norma John. They receive praise and consolances unlike for example poor Seija Simola back in 1978 when her until then flourishing and succesful career just died that night in Paris and she never recovered. Today, rumours tell, she's a bit bitter old lady living outside the spotlights in southern corners of Helsinki incognito. But back to UMK. UMK stands for Uuden musiikin kilpailu aka Contest for new music. Sadly everyone has understood it stands for Contest for new artists. Or at least anyone with an ongoing career to speak of is taking part. Unlike in Sweden taking part in UMK or Eurovision...