The symbol consists of a variety of sparkling seeds, which are combined into one unit. - The symbol carries with it a lot and you can interpret it in different ways, but the idea was to start from a dandelion was something we liked. Most people can relate to it. It has an enormous growth potential, it is widespread across Europe and it can move, says Lotta Loosme, Communications Manager for the Eurovision Song Contest in 2016. The idea generation process reverts to the original idea of the Eurovision Song Contest, which was born in a post-war in the 1950s. Meanwhile the new technical possibilities, where it is now going to send out a signal with sound and moving image that people in different countries could gather for. The idea then was born to fill this signal with a unifying message, with singing and artistry, and affirming European diversity. - We want to bring with us all the nice keynote that Eurovision is based on - it was important then and is just as important now, sa...