The symbol consists of a variety of sparkling seeds, which are combined into one unit.
- The symbol carries with it a lot and you can interpret it in different ways, but the idea was to start from a dandelion was something we liked. Most people can relate to it. It has an enormous growth potential, it is widespread across Europe and it can move, says Lotta Loosme, Communications Manager for the Eurovision Song Contest in 2016. The idea generation process reverts to the original idea of the Eurovision Song Contest, which was born in a post-war in the 1950s. Meanwhile the new technical possibilities, where it is now going to send out a signal with sound and moving image that people in different countries could gather for. The idea then was born to fill this signal with a unifying message, with singing and artistry, and affirming European diversity.
- We want to bring with us all the nice keynote that Eurovision is based on - it was important then and is just as important now, says Lotta Loosme.
The logo is developed by the Agency INGO. Richard Holst, who is the art director of INGOs and that stands for the design of the symbol, elaborates:
- The symbol is a dandelion with reverse function. It is made up of small seeds, "aviator", coming from all over Europe to gather in our magical flower and visualize the positive energy that occurs when the music's joy and power come together in Eurovision in 2016.
Slogan: "Come Together"
This year's slogan refers back to the theme that is collected, a theme that also accords well with the host city's values of a Stockholm for all. "Come Together" also conveys that people are more than welcome to experience the Eurovision 2016, either on site in the Globe or the sofa.
- "Come Together" relate to our symbol, but also links to the history of the Eurovision Song Contest carry with them and that is just as relevant today, says Lotta Loosme.
The symbol becomes organic and also has a 3D function which is produced by agencies Brokendoll and Swiss.
- We already work with ideas started from the symbol to move. It is organic and pulsating color explosion. Seeds, or "Aviator" as we call them, adventurous journey to unite in our magical flower is an important part. We have put much effort into how they are designed, and how they move, they are like their own little fuss, said Richard Holst.
- I hope the fans and the rest of Europe will have the same feelings that we do. We are very proud and happy, says Lotta Loosme.
This blogger is rather thrilled about this. Looks nice and will surely function well. Besides, dandelion is sure sign of summer being finally here! Me likes!