Monday, January 30, 2017

EUROVISION 2017: CELEBRATE DIVERSITY!

The slogan and the logo are out: Celebrate diversity! At first this blogger was like "Meh, it's already such a celebration of diversity, do we have to underline it?!" but then again.... maybe it works. Not so convinced yet. However this is what EBU has to say about it:

Executive Supervisor of the Eurovision Song Contest, Jon Ola Sand said: "The notion of celebrating diversity builds on last year’s theme of ‘Come Together’ and is at the heart of Eurovision values: it is all-inclusive and all about countries around Europe, and beyond, joining together to celebrate both our common ground and our unique differences, as well as some great music. Incorporating this beautiful and meaningful logo based on a traditional amulet gives not only a sense of history and heritage but also a modern look and feel. As the production grows from these themes, we are very much looking forward to seeing what is sure to be a fantastic event in May".

The creative logo design is based around a traditional Ukrainian bead necklace known as Namysto. More than just a piece of jewellery, it is a protective amulet and a symbol of beauty and health. It is made up of many different beads, each with its own design and celebrates both diversity and individuality. Two of Ukraine’s best creative agencies, Republique and Banda, united to produce this year’s slogan and design".



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