Dropping the semifinals and concentrating only to produce a big final with added active social medias buss seems to have worked well for YLE and #UMK17. The show was the 2nd most watched of the week with 1.397.000 viewers, beated only by Putous, a commercial tv's entertainement and comedy character show that is enjoying immense success, it scored last week 1.721.000, which is though less than its previous and season's opening show.
The Azerbaijani selection show for the represant was as long as the selection process for the five finalists. Kurt Calleja from Malta and Can Bonomo from Turkey were present with Ell/Nikki to see Sabina Babayeva to emerge as the winner after each and every finalist had done about zillion songs amongst other guests. Now the Azeri TV will shop around a suitable song for her.

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