Warner Music Finland is missing from Euroviisut 2010 for the second year running. Their act Teräsbetoni won the Finnish final in 2008 and made its way to the final in Belgrade. Pekka Nieminen from Warner comments today in Helsingin Sanomat: "We try to maintain a high level. Euroviisut as it is today with all sort of acts does not interest us. No artist aiming for a serious career is interested in it" he says. "There is always a big hype before the final and when you return home with a disappointment it is not something a serious artist wants." Wemppa Koivumäki from EMI Finland adds "especially before Eurovision had a bad karma and if unssuccesful it could kill your career, like happened to Pave Maijanen in 1992". EMI's Janne Raappana was running in the open internet selection this year with a song written by Jussi Hakulinen. Olli Lindholm from Yö was ment to be the singer for the song but he refused to go for Eurovision. "We participate if we happen to have a suitable artist at the moment" he says. "On the other hand we don't have many good occasions in the Finnish TV to do some big promotion" he adds "so in that way Eurovision is useful." Despite the opinions of the major labels people do want to participate: 267 songs were received for the open call and YLE picked 30 of them for the internet selection and top-3 joined the inivted artists in the semifinal rounds.
DJ Ingis comments in the forum: "Big record labels were very willingly changing the concept with YLE a few years ago cutting away the open competition. Now after several years being the only ones involved they should now look at the mirror and see what they have done instead of blaming others."
Worth mentioning is that this new era started in 2006 and brought us Lordi and the first victory after 40 years of trying. In the following 3 years Finland has always reached the final - something we didn't manage to do the years before....
Worth mentioning is that this new era started in 2006 and brought us Lordi and the first victory after 40 years of trying. In the following 3 years Finland has always reached the final - something we didn't manage to do the years before....
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