The first impressions of the stage have been revelaed by SVT for the Malmö 2013 Eurovision. This blogger's first thought was Oslo 2010 but that's not a bad thing. The scene designers are Viktor Brattström and Frida Arvidsson: "We work with no moving parts linking stage and arena, but a solid traditional set design" says Frida. Scene elements have been inspired by the form of everything from style studies of butterfly wings and images of moths photographed with a slow shutter speed, the architecturally and technologically advanced modern haute couture. The idea is to bring the audience closer to the performers, while leaving space for modern projection technology. The duo has been working on the stage design since the beginning of November and knew early on what they were after.
To unite audience and artists has been the goal of the team behind the Eurovision in Malmö. As early as last fall the project's executive producer, Martin Österdahl, told about the vision they had: "We will invite the audience on a show of the highest caliber, with a stage design that allows the performers and the audience be very close. It should feel intimate and spectacular and at the same time something that you have not experienced before", he said then.
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