Monday, March 10, 2014


Marco Mengoni is already having success in Spain and taking over the Latin American market with Incomparable is the most logical next step. But now there's interest also in Japan! The plans are in early stage and it's not sure if he should try it there with the Italian, Spanish or English version of the song and the album. As this blogger has some knowledge of the Japanese market and their likes I would say the Italian version would be the best. Japanese are like Finns, they love all things Italian! Mengoni wouldn't be the first Italian Eurovision artist to release music and have success in Japan as Gigliola Cinquetti was big in Japan in the 1960's and 1970's and even recorded in Japanese for the market, like this one. Or this one. Also Alice released an album Kusamakura for the Japanese market in 1988. More recently the Sanremo 2008 newcomer winners Sonohra released their debut album in English version in Japan a year after their win. This might we the way to go for Mengoni as well.

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