German Lidl has been having some rought times conquering Finns in their early years here being labeled strongly as a non-Finnish store etc. by some Finns. Their advertising campaign in television has been milking out of this fact for years with a series of a woman who shops at Lidl and easily shoots down all arguments her anti-Lidl and suspicious husband makes. Now after years it looks like he is finally softening to Lidl and in the recent ones he is almost nearly saying something good about it. Maybe that's due to the nightmares he is having where even Mr Lordi appears shouting at him "I've had enough of your badmouthing Germany! Watch the add below.
Lidl came to Finland in 2002 and has now grown as the third biggest chain with over 8% market share.