Monday, July 10, 2017

MOTOWN: DIANA ROSS & THE SUPREMES Vs. THE JACKSON 5 - FOREVER CAME TODAY

This song has a curious story, or rather faith. Originally recorded and mastered between April 1967 and January 1968 for February release for The Supremes (that were by then already Diana Ross solo project as the other girls were nowhere near the studios) as they didn't have anything ele to release as the songwriting team Holland-Dozier-Holland, responsable for all their hits until then were ready to leave Motown and were arguing (and not writing songs) with Gordy. It was a "flop": only #28, their worst since their pre-hits Run, run, run in 1963. Forever came indeed that day, as soon HDH would also leave Motown, be sued by them and sue them back.....
When The Supremes (without Diana, of course) went down The Jackson 5 replaced them as Motown's #1 group. But by 1975 they were already moving on to better contracts and bigger money and curiously released this very song with similar result: #60 and their worst chart placing ever and soon after Michael would go solo....
Forever came three times, always ending an era. And flopping. 
But Diana and Michael became life long best friends. And legendary stars on their own right.

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