The Eurovision song contest 2014 has already been proven a hit in the charts (not only iTunes but the physical charts as well), and the official Youtube channel broke all records this season with almost 90 million views during the final week. Also in social medias Eurovision was more present than ever.
Now the official viewing figures are out and also there's a rise of 10% compared to last year and in the 41 markets the show was broadcasted it collected over 195 million people tuning in. The average market share was 37,3%, more than twice the average prime time market share. The most enthuastic viewers were this year in the host country Denmark (89%), Austria (53%) and Netherlands (63%). United Kingdom with 45% share cored the highest share in the past ten years. The show has been broadcasted with success also in Australia, New Zealand and Canada. There's also a significant increase in the number of young people tuning in.
"These numbers show that the Eurovision Song Contest is very much alive across Europe, and that our audience is getting younger. This is crucial for the long-term success of the contest and important for the contestants," says Jon Ola Sand, Executive Supervisor of the contest on behalf of the European Broadcasting Union on eurovision.tv.