While Eurovision song contest is heading for it's 60th edition EBU has decided to give a little face lift for its generic logo. Until 2003 there was no generic logo and broadcasters created their own ones instead and it was a bit confusing really.... Then in 2004 the heart shaped "v"logo was introduced for Istanbul contest. Ever since that logo has branded all Eurovision song contest events and merchandising along with annual broadcaster's own event sub logos and themes from Under the same sky to Feel the rhythm, True fantasy and #JoinUs . All matched together with the generic logo. What do you think? On top the new one with the next host's flag and and below the first one featuring the Turkish flag.... This blogger likes the simplified and cleaner logo and the change of the letter type to Gotham. Well done!