The Swedish represant Anna Bergendahl is having a memorable spring between school and Eurovision. She has recorded her debut album and now that it is ready and released (Sweden and Finland on April 14, Norway April 19) she has a bit more time for some PR but no, she's not going to tour the Europe but limits her PR to Norway and Sweden. "I have been doing a lot of interviews by phone and email abroad, and the local branches of Universal are doing the local promotion" she tells. "We will reherse mainly two weeks before leaving for Oslo. I want and will be just myself and I will just concentrate on my performance, no gimmicks." Her secret to the success? "Honesty. Honesty and love to the job I am doing".
Previously the Swedish artists have done PR tours abroad from zero (Martin Stenmarck) to megatours (Charlotte Perrelli) with similar results so I totally agree with Anna who says only the performance on the big night counts. The PR tours are fun for the fans but have no effect whatsoever on the people voting. Worth mentioning is Alexander Rybak did none.
Watch bits and pieces from the album release party here with Christer Björkman, Erik Saade etc.
Watch bits and pieces from the album release party here with Christer Björkman, Erik Saade etc.
Comments