Christer Björkman and Martin Österdahl have talked with media how SVT will make Eurovision 2013 a success. SVT's budget is 15,2 million euros, a lot less than in the previous years - Helsinki used some 18 million, Moscow nearly 35 million and Baku we won't even try to count! SVT also downscale the technical side of the show and focus on artists and creating an intimate atmosphere. "We will make all that the artists will come across well on screen and make people want to vote for them" he tells. "Also, the list of countries that could not host the show if they won is getting longer every year. We must come down with the costs and set a new trend. We must get back to basics and what this is allabout in the first place, and having one presenter is a key factor in all this. We chose Petra Mede because she is perfect for the job: she can be funny but she can be serious as well. She can easily switch from one mood to another. She's got experience and can host a long live broadcast." Björkman also tells the work started the night Loreen won and it's been very busy, sometimes stressful but always fun.
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