It was a good Eurovision season for YLE in Finland. Not only the national selection show UMK made it a household name and found it's audience (unlike in 2012 when it passed totally unnoticed). In 2013 the high expectations and media attention to Krista Siegfrids gained already 286.000 viewers for the marathon preview videos show, 554.000 watching the semifinal and 1.128.000 for the final compared to last year's 558.000 for the final. This is a good foundation for 2014 season, that has already started. UMK will be back and the song submission has started and go on until September. In December YLE will announce the ucky 12 entries that will be cut down to 8 for the Febaruary 2014 final. Just like this yar. Hopefully a few bigger names would participate again to keep up wth the good flow!

Comments