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SWEDEN: MEDS MAKES MÅNS ZELMERLÖW HARD AND NAKED

Earlier this year Måns Zelmerlöw invested some of his money into web pharmacy MEDS and now he's ready to bare it all for its advertising film, which is.... how to put it? The corniest thing I have seen for a long, long time perhaps? Supposed to be funny the way his Eurovision presenting stunts were I presume, but this falls somewhere between embarassing and uncool. Well, we get to admire some over acrting and a lot of naked Måns riding a horse and sporting a hard on at one point. Maybe that's enough to make MEDS a success.... Where's Edward af Sillen when you need him?

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