Italian sugar - Caterina Caselli

One lady we have to thank for the Italian well succeeded return to Eurovision is Caterina Caselli, the legendary Italian singer, producer and most of all talent scount. It was record label Sugar (that stands for the surname of the label's founder btw. And is also her married name as she married the son...) behind Raphael Gualazzi's PR and distribution in Germany that is now giving very nice results. This lady knows what she's doing!

La Caselli started as singer and had her big success in 1966 when she presented in Sanremo the evergreen Nessuno mi puó giudicare that gained her fame also in Spain and in France. Her success continued with Tutto nero and Perdono. By early 1970's she married the beforementioned Sugar, had children and pretty much retired from the public eye with occasional collaborations here and there. She made her short comeback to Sanremo 1990 with Bisognerebbe non pensare che a te and after that she has been on full blast with discovering new talents.

In 1993 she brought Gerardina Trovato to Sanremo's newcomers selection (2nd behind Laura Pausini), 1994 Andrea Bocelli (winner), in 2001 i Gazosa (winner) and finally in 2011 Raphael Gualazzi (winner). And on top of that also in the main category the 2000 winners Piccola Orchestra Avion Travel and 2001 winner Elisa are hers. Other names amongst others she has brought to Sanremo are Negramaro and Malika Ayane. Today also Enrico Ruggeri, Umbero Tozzi and Raf are Sugar artists.

After the praise she gave to RAI for returning to Eurovision and after seeing first hand what a huge opportunity it is - helped with the unexpected success - I hope she will pull all her strings and use her contacts to be able to return next year. Even if we have to limit us to selecting one of Sugar's artists, I don't care! They have many goodies... Elisa in Eurovision? A success guaranteed I'd say!

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Life after Helsinki 2007 Eurovision

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