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UMK a flop?

Already the Euroviisut fans have more or less massacrated the new format, especially after the qualifiers were announced last Friday. But have they also deserted the show? The opening show of the new competition gathered only 192.000 viewers. A big drop from last year's 638.000 and 2010's 710.000. usually the first show has been the most watched semifinal but the others have been around 500.000 as well. YLE comments saying their aim is about 400.000 x show. It doesn't promise well for the already troubled show where the qualifiers were leaked too early and even the hardcore fans haven't yet quite understood how it works. One can only wonder if they in YLE have, or will they just go with the flow?
The only positive thing seems to be so far the presenters, especially him, Joona Kortekangas.
Iltalehti has a poll "Is UMK interesting?" and after almost 11.000 votes the result is crushing: 4% yes, 96% no....
Today YLE also announced the final of UMK will start at 9pm local time instead of planned 8pm so it won't fught with MTV3's popular Putous comedy show.... And attempt to secure better viewing figures? Or panic?

UPDATE 7.2.: Last week's second episde did a bit better, 234.000 viewers. Still a very far from the desired 400.000. "The new name confuses people. We've got feedback people don't even know this is Euroviisut. We must better the advertising" comments YLE this time. "We take note of the feedback and make it better in the coming episodes and especially next year!" Sigh.

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